About

Sweet Wink is a kids clothing brand run by a mother–daughter duo, inspired by the belief that every day is a party worth celebrating. From holidays and birthdays to everyday moments in between, Sweet Wink designs playful, celebration-inspired pieces that help families make memories, start traditions, and romanticize childhood’s sweetest seasons. Rooted in joy, gifting, and togetherness, each collection is thoughtfully created to make life’s little moments feel extra special.